The WSL has just launched its latest bid to reach the general population. It comes in the form of a cross-promotional ad with the WSL’s naming sponsor Samsung. Although somewhat confusing – the ad links together a surf obsessed Indian grom who yearns to emulate his heroes, a brave snail who just wants to live and cutting edge mobile phone technology – it is well put together and does cause some inspirational feels to stir within.
Here’s Samsung’s synopsis …
“Every living being on this planet has a need to connect with something greater than itself. From the tiniest snail attempting to cross a vast and unpredictable sidewalk, to each surfer ignoring their own fragile ‘shells’ every time they paddle out into the awesome power of the ocean.
Samsung believes it’s this basic need that leads to progress, and that progress always leads to more progress. As sponsor of the WSL World Championship Tour, Samsung has continually witnessed the world’s best surfers push their limits and in the process, spread the love of the sport to new and unexpected parts of the world.
In ‘Snail,’ we watch as a young boy in India pushes beyond both his physical and cultural limitations to connect with a world of surfing he’s only seen on his phone.”
I’m officially on-board, what are your thoughts?