In a consumer world where we are confronted with overwhelming choice,
it helps to identify with a brand that has a reputation for delivering high quality
items, which have a minimal or positive impact on the planet.
Having developed surf hardware and outdoor apparel, based around the principles of sustainability and durability, Patagonia are now putting responsibly sourced food on the table.
The new line of tasty, responsibly-sourced food includes salmon, breakfast grains, soups and fruit and nut bars. According to the official press release on ‘Patagonia Provisions’ food production is one aspect of human endeavor where there is major scope to minimize impact through better practices.
“The food industry is one of the biggest industries on earth and a massive contributor to global warming. Most of our food is produced using methods that reduce biodiversity, decimate soil and contribute to climate change,” notes Birgit Cameron, sr. director for Patagonia Provisions. “Yet food done differently holds a special potential not only to reduce our negative impacts on the planet – but to reverse them entirely. That’s why Patagonia started a food business and we are thrilled to bring this message to Australia. We feel that the Australian market is ripe for change and very open and receiving of our message.”
To support the launch of Provisions, Patagonia has also announced free in-store tastings and screenings of 'Unbroken Ground' – a 25 minute film by director Chris Malloy of Farm League. Malloy, a former Momentum generation pro surfer, has made s successful segue into film-making and his credits include A Brokedown Melody, The Fisherman’s Son, Groundswell and Thicker than Water.
‘Unbroken Ground’ tells the story of four pioneering groups – and the people behind them – leading the way with regenerative agriculture, restorative grazing, new crop development and selective-harvest fishing.
The documentary-style film will be screened across Patagonia stores on the below dates starting September 27th :
– Sydney: 27 September 2017 . 6-8pm .93 Bathurst Street, Sydney NSW 2000.
– Manly: 28 September 2017 . 6-8pm .24 Darley Road, Manly NSW 2095
– Torquay: 6 October 2017 . 6-8pm .116 Surfcoast Hwy, Torquay VIC 3228
– Burleigh Heads : November 2017 (date TBC) . 15 James street, Burleigh Heads QLD
4220
– Byron Bay : November 2017(date TBC) . 1/58 Jonson street, Byron Bay NSW
The complete Patagonia Provisions range includes:
• Salmon – RRP: $14.95
• Soup – RRP: $7.95-9.95
• Breakfast grains – RRP: $7.95
• Fruit & Nut Bars – RRP: $36.00(pack of 12) https://www.patagonia.com.au/collections/provisions
