Evolution has always been an integral part of surfing – from boards to photography and fashion; to style, performance levels and personalities, surfing culture is in a state of permanent flux.
Tracks has always strived to both influence and reflect those volatile movements which give surfing its colour and dynamism. Like someone selecting the perfect board for particular conditions our aim is to create the right magazine for the times.
In issue 560, which hits stands on Monday, we’ve reshaped Tracks to give it a little more style and pop. To begin with, you’ll find the cover offers a thicker, more tactile clutch while the wider format gives those transcendent images more impact.
On the cover, the iconic ‘Tracks’ masthead has been tweaked to create a crisper, more contemporary feel, while astute fans will notice that the fonts and headers have been curated to shake up the sensory experience.
Once you delve inside you’ll also find a selection of new regulars and a re-working of some of our more traditional editorial staples.
The end product is a mag that widens the eyes on the first flick through, while housing the kind of quality, long-form content that will have you revisiting the issue again and again.
The current redesign represents another major evolutionary step for a magazine that has been on stands for almost 50 years. However, despite the aesthetic changes and the editorial adjustments the ultimate aim for Tracks remains the same – to produce a mag that provides an entertaining and authoritative take on surfing.
Stay tuned for a sneak peak of what’s inside issue 560…
