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Why 2026 looks a little different for William Aliotti

The goofy-footer releases his first edit with the Billabong sticker on the nose of his asyms.

In the current surf industry climate more and more sponsorship deals are facing the axe. There was once a time where every grom that could throw an air reverse at your local beach break would be stickered up to the nines. Nowadays, stickers on your board are a rare commodity. For William Aliotti, that is quite the opposite. The French alternative craft connoisseur started his year with a fresh bit of real estate on the nose of his asyms. The goofy-footer recently switched from Volcom to Billabong, and with that comes a range of new opportunities.

His latest flick is his first piece of work under the bong and features clips from France, Portugal and Panama. Here’s what he wrote about the edit:

“After signing with Billabong, I set out with a simple objective: to create a surf part that felt authentic and impactful, not just in performance but in atmosphere. Something built on movement, instinct, and the search for waves that sit just outside the obvious, while naturally exploring and pushing the limits of twin fins, as well as different types of surfboards like asymmetrics. What unfolds is a story shaped just as much by missed timing, wrong turns, and mounting pressure as it is by anything that made the final cut.

“For months I moved from continent to continent, chasing conditions that never fully aligned. Winter was unpredictable, and entire trips were reduced to a single wave, sometimes less, as time slipped and resources stretched thin. A reminder that surfing does not bend to intention and rarely rewards effort in a straight line.

“What was meant to be a reset back home in Europe became something unexpected. Free from the weight of expectation, the waves finally showed, the timing clicked, and the score I had been searching for across the world turned out to be waiting right where everything had started.

“Not as a conclusion, but as part of the process. A quiet confirmation that the search does not always end where I expect, and that sometimes, it does not need to go quite so far.”

Hit the link above to watch.

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