When WA tube fiend Charlie Wise started Listen Clothing, he opted to stay clear of the culture that had shaped him. However, since establishing the brand in the Australian streetwear scene over the last couple years, he’s now found himself tapping back into those influences and that shows in some of their more recent product.
“Me and my mates have spent our lives surfing, I’ve been surrounded by the culture from a young age,” he said, “but given the state of the industry, the last thing I wanted to be labelled as was a traditional surf brand.”
However, Charlie admits that he’s now choosing to stick to his ‘core’ because it reflects in his work.
“Surfing is a massive part of my life and I think it’s silly not to tap into that,” he said. “You just have to do it in the right way. Blending elements of surf, skate and streetwear is what makes us different. In the streetwear scene, having the surf element to us makes us unique.”
Charlie, who runs the brand in Melbourne, recently retuned to WA for a team trip to the desert. The crew scored some psycho cylinders and put their latest range through some R&D.
Hit the link above to watch and click here to learn more about the story behind the brand.
