There is a certain way Matt Biolos looks at a surfboard. It’s the same way he looks at life. As a perfect opportunity to eliminate the bullshit.

And he doesn’t just hold a surfboard, he grabs it. He spins it. Weighs it. Slaps it as if he wants to see if it’s awake. Shakes it like he is shaking the coins out of its pockets. He tests its trip. Its integrity in his grip. And when he hands one over to a team rider it looks like he just requisitioned it from a black-market armory. And there is really something there, the way he tests his boards.

Aside from the feedback he gets from Griffin Colapinto, Kolohe Andino, Mason Ho, Carissa Moore, Caroline Marks, Yago Dora, Ian Crane, Coco Ho, Taj Burrow, Cory Lopez, Crosby Colapinto, Cole Houshmand, Erin Brooks, Eli Hanneman, Kade Matson, Sky Brown, Vahiti Mahana and the almighty Chris Ward,  aside from all this stellar feedback, Matt Biolos is a good surfer himself. Damn good. Good enough anyway, to know what a surfboard is doing. Just like his life. Family, kids, business, all good enough. No bullshit. Solid. Fed, thriving and happy. Not balancing any ledgers or nothing. He’s just a successful organism raising other successful organisms. That, and running the most creative counter culture punk twinged surf company in the sport’s history. A company of his own design. One that took courage to introduce into our bloodstream.

Lest we forget Matt Biolos is an artist and a proven marketing genius. He could see the missing teeth in the grinning surf industry of 1992 and so he filled its cavities with the heretical antics that mirrored the zeitgeist of the disenfranchised and defiant suburban surfers of Orange County.

And why not? He was one himself. Who else ...